Internet Marketing
Neale Internet offers a wide variety of Internet marketing services;
Pay Per Click Management (PPC)
We have been managing PPC campaigns since the very early days when the major player was "Overture" (later purchased by Yahoo and became Yahoo Search Marketing).
Basic monthly management is not expensive for most companies but it's important to research and setup the programs correctly at the beginning and this can take some time. If I were to choose one "best" method that almost every customer should use it's PPC. You can have potential clients streaming to your website within hours.
Search Engine Optimization
Every business would like to get as much "free" Internet traffic as possible and many hope that Google, Yahoo and Microsoft will list their website for potential clients to find. Unfortunately so would all of your competitors so the search engines have devised a way to calculate where they should list one of your web pages for a particular search phrase. They use a complicated algorithm that looks at many "on page" factors and even more "off page" factors.WeI have the experience to, not only improve your search engine positioning for important keyword phrases, but also to know when some phrases are not worth chasing.
Other Internet Marketing Methods
There are many other methods that we can utilize to get more potential clients to your website. Not all will be effective for your business but usually some will be. Here is a list of other Internet marketing tactics that we employ when approprite for the type of business;
- social media like FaceBook (they also offer PPC)
- video marketing using sites like YouTube
- permission marketing using newsletters & autoresponders
- business podcasting and blogging
To date we have not used Twitter to market any clients but we are keeping an eye on the service to see how it may help certain types of businesses.
Our primary focus is online marketing for your business website but we also believe it is very effective to promote your website in every piece of offline or traditional marketing.
